Orange is not just fruit. Orange is strategy.

Orange is loud, full of energy - and often underestimated. Many people think of summer, juice or traffic signs when they think of orange. But in the brand world, orange is much 

more than just a signal colour. It is a deliberate symbol of activity, joie de vivre and innovation. 

The psychological effect? Orange has a stimulating, communicative and inviting effect. It is the perfect blend of the energy of red and the freshness of yellow. So it's no wonder 

that brands such as Fanta, SoundCloud and Amazon (in part) rely on orange - where 

dynamism and approachability meet. 

What makes orange special is that it stands out without being too aggressive. It builds trust, but always comes across as active, modern and unconventional. Orange is a strategic choice 

for companies that want to position themselves as lively, creative or young. 

Orange is also often used in UX design for buttons or call-to-actions - why? Because it 

makes people click. Orange activates - emotionally and visually. 

At DIANIUM COLOURFUL, we don't see colours as decoration, but as language. And orange speaks plain language: "Something is happening here. And you want to 

be part of it." 

Orange is not a gimmick. Orange is strategy - with juice and power.  

We’re ready to brand you! 

www.dianium-colourful.com